Private property advisor
Find the right home, at the right price.
Honest, data-backed advice for buyers, sellers and investors, from your first viewing to key collection.
Rachel Lim
Senior Marketing Director
CEA Reg. R012345A
Featured listings
Homes worth a closer look
Hand-picked homes I have personally viewed, priced against recent URA transactions so you know what fair looks like.
View all listings
I only recommend homes I would buy for my own family.
New launch spotlight
Aurelle Residences
River Valley Road, District 9 · 99-year leasehold · TOP 2029
- Beds
- 1 – 4
- From
- S$1.38M
- Size (sqft)
- 484 – 1,679
Priced below comparable new launches in District 9 and a five-minute walk from Great World MRT. I have written up exactly why I think it is worth a look.
Why it is worth buyingHow I can help
One advisor for every move
Whether it is your first HDB flat or your fifth investment property, you get the same rigour and the same direct line to me.
Buying
Shortlisting, price analysis, negotiation and loan guidance, all built around your budget and timeline.
Selling
A pricing strategy grounded in data, professional photography and targeted marketing to qualified buyers.
Renting
Tenant screening, inventory checklists and tenancy agreements, for landlords and tenants alike.
New launches
Private show-flat previews, stack and facing analysis, and help with balloting.
About me
Hi, I am Rachel.
For eleven years I have helped families and investors buy, sell and upgrade with clarity. No pressure, no jargon, just the numbers and an honest opinion.
Before real estate I spent six years in banking, so I look at every property as both a home and a financial decision.
- CEA Reg. R012345A
- Harbourline Realty Pte Ltd
- Top 1% producer, 2024 & 2025
- 11
- Years in practice
- 420+
- Homes transacted
- 4.9★
- Client rating
Client stories
Trusted by 400+ families
A few words from buyers, sellers and landlords I have worked with recently.
“Rachel talked us out of a unit we had fallen for, then found us a better stack in the same project for less. That honesty is why we will use her again.”
Daniel & Mei Ling TanBought a 3-bed condo, D15“She sold our HDB flat above valuation in under three weeks and planned the timeline so we moved straight into our new launch.”
Priya RamanHDB upgrader, Tampines“As an overseas investor I needed someone thorough. Rachel’s comparison of commercial and residential options saved me from an expensive mistake.”
James WhitfieldInvestor, Tanjong Pagar officeInsights
Know before you buy
Plain-English guides to tenure, asset classes and HDB upgrading.
All insights
Buying guide18 Sep 2026 · 7 min read
Leasehold vs freehold: what actually matters for your returns
Freehold costs more, but it is not automatically the better buy. Here is how lease decay, location and holding period really affect your outcome.
Investing4 Sep 2026 · 8 min read
Residential, commercial or industrial: which property type fits your goals?
Different rules, taxes and tenants. Here is a side-by-side look at how the three main asset classes compare for investors.
HDB & upgrading21 Aug 2026 · 6 min read
HDB or private property: a practical investment comparison
Upgrading from HDB to a condo is a well-trodden path, but it is not right for everyone. Here is how to run the numbers before you decide.
Book a viewing
See it in person
Pick a property and a time that suits you. I will confirm by WhatsApp and meet you there, usually within 48 hours.
- WhatsApp+65 9123 4567
- Emailrachel@harbourline.sg
- ViewingsMon – Sun, 10am – 9pm